Thanks to the many of you who attended my talk on search engine optimization at the 2009 Wine Bloggers’ Conference, in Sonoma. As promised, here are the slides from that talk.
For those of you who weren’t there, I presented my view of search engine optimization (SEO), which I prefer to call “Search-Friendliness.” I talk about how users find information on the internet, what the “long tail” means, and why you must understand it in order to connect with your potential audience, backing up my points with statistics from Able Grape users. I give a crash course on how search engines work, and what implications this has for how you design and build your site. Finally, I talk a bit about analytics.
I haven’t added audio yet, and there were a lot of points that I made or amplified verbally, so hopefully the slides make sense by themselves, but I wanted to post them earlier rather than later.
Able Grapes and Garbled Peas 
thanks for putting this out there, even without audio it’s a great bit of information!
Thanks, Ryan!
I’d also welcome feedback on how Slideshare works for everyone. This is my first time putting slides on the blog, so I’m experimenting with different technologies.
A terrific deck of slides, Doug. Even without the audio, it contains a lot of good information. Thanks for posting it.
great presentation! Thank you!
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winebanana.com comming soon
Many thanks Doug – very useful and interesting. Thank you.
Doug,
Excellent sides, am glad i found you on twitter. Am following you for updates on more posts like these.
This slide show has been very helpful, thank you, Cheers Paddy
Many thanks – glad you found it useful. Best, Doug