Optimizing your Blog or Winery Website: WBC 2009 Presentation

Thanks to the many of you who attended my talk on search engine optimization at the 2009 Wine Bloggers’ Conference, in Sonoma. As promised, here are the slides from that talk.

For those of you who weren’t there, I presented my view of search engine optimization (SEO), which I prefer to call “Search-Friendliness.” I talk about how users find information on the internet, what the “long tail” means, and why you must understand it in order to connect with your potential audience, backing up my points with statistics from Able Grape users. I give a crash course on how search engines work, and what implications this has for how you design and build your site. Finally, I talk a bit about analytics.

I haven’t added audio yet, and there were a lot of points that I made or amplified verbally, so hopefully the slides make sense by themselves, but I wanted to post them earlier rather than later.


11 Responses to “Optimizing your Blog or Winery Website: WBC 2009 Presentation”

  1. 1 ryan August 24, 2009 at 5:05 pm

    thanks for putting this out there, even without audio it’s a great bit of information!

  2. 2 ablegrape August 24, 2009 at 6:09 pm

    Thanks, Ryan!

    I’d also welcome feedback on how Slideshare works for everyone. This is my first time putting slides on the blog, so I’m experimenting with different technologies.

  3. 3 Mike Duffy August 25, 2009 at 5:10 am

    A terrific deck of slides, Doug. Even without the audio, it contains a lot of good information. Thanks for posting it.

  4. 4 WineBanana October 31, 2009 at 4:21 pm

    great presentation! Thank you!
    winebanana.com comming soon

  5. 5 Jim Budd October 31, 2009 at 5:15 pm

    Many thanks Doug – very useful and interesting. Thank you.

  6. 6 Indian Wine February 8, 2010 at 8:20 pm


    Excellent sides, am glad i found you on twitter. Am following you for updates on more posts like these.

  7. 7 Paddy Mannion January 29, 2012 at 5:18 pm

    This slide show has been very helpful, thank you, Cheers Paddy

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