Archive for August, 2009

Optimizing your Blog or Winery Website: WBC 2009 Presentation

Thanks to the many of you who attended my talk on search engine optimization at the 2009 Wine Bloggers’ Conference, in Sonoma. As promised, here are the slides from that talk.

For those of you who weren’t there, I presented my view of search engine optimization (SEO), which I prefer to call “Search-Friendliness.” I talk about how users find information on the internet, what the “long tail” means, and why you must understand it in order to connect with your potential audience, backing up my points with statistics from Able Grape users. I give a crash course on how search engines work, and what implications this has for how you design and build your site. Finally, I talk a bit about analytics.

I haven’t added audio yet, and there were a lot of points that I made or amplified verbally, so hopefully the slides make sense by themselves, but I wanted to post them earlier rather than later.

Able Grape, a wine information search engine