Search Engine Optimization for Wine Writers and Wineries

In building Able Grape I’ve looked at some 20,000 of the more than 50,000 sites we index. From the point of view of “search friendliness” I’ve seen all kinds of designs, good and bad, and every flavor of mistake imaginable. I really, really want people to be able to find great wine information on the Internet, so I love to get out and talk to the people creating great wine information, i.e. wineries, wine writers and bloggers, to help them understand how to make sure it can be found.

Last week I was honored to give just such a talk at the 2011 Wine Writers Symposium in Napa, backed by two outstanding and experienced bloggers, Joe Roberts of 1 Wine Dude and Alder Yarrow of Vinography. Thanks to all of you who attended, especially given that the talk was simultaneous with a horizontal tasting of 2001 Napa Cabernets! As promised, here are the slides. Hopefully these will make sense by themselves, but if you’ve got questions or thoughts, please fire away!

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3 Responses to “Search Engine Optimization for Wine Writers and Wineries”


  1. 1 Eric Riess March 4, 2011 at 6:51 pm

    Even though I was not there in person, this is a great explanation of search–for anyone.

  2. 2 winenegress March 4, 2011 at 11:41 pm

    Thanks Doug. Just linked to it on my blog.

  3. 3 Chris Noble March 6, 2011 at 10:23 pm

    Very nice. We’re always looking for clear, concrete ways to explain SEO to our clients, and this is an excellent approach. Linked at @oneworldhosting


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Able Grape, a wine information search engine

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